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Digital Transformation

Discover how the digital transformation of tomorrow has probably already happened, the billion dollar companies you never knew existed, and the secret to excellent networking.

1 min

DNA of data loss



DNA of data loss

Don’t get caught out: Five surprising facts you may not know about backup and disaster recovery.

If you thought you knew the main causes and impacts of data loss, think again. A recent study of data loss incidents in Australia has unearthed some surprising facts and assumptions around the real causes of data loss, and why many businesses are at risk.

One of the most surprising findings was that data loss is more widespread than many business leaders realise. While data loss is often thought to be associated with natural disasters, it’s far more likely for it to be caused by human error.

One in three Australian organisations has experienced data loss that has resulted in a major disruption to business, and in most cases the cause was human error. The average downtime these organisations faced was between six and 20 hours.

This misalignment of data-loss risk and the incorrect assumptions many business leaders hold means that many organisations fail to protect mission-critical applications such as email and enterprise resource planning (ERP) systems adequately.

Some of these challenges are being met by an increasing reliance on cloud-based disaster recovery services, with 70 per cent of Australian business leaders considering cloud as part of their disaster recovery roadmap over the next 12 months.

Are your core systems protected? If you you’re not sure now is the time to talk to your account executive about cloud computing

2 min

The seven rules of engagement: Effective networking in the digital age



The seven rules of engagement: Effective networking in the digital age

In our digitally connected world, it’s more important than ever to make the most of face-to-face opportunities.

“Business is all about relationships,” says social ecologist and director of communications firm Talking Sticks, Melanie Greblo. “Building strong rapport is near impossible online or over the phone – so if you have the chance to meet someone face-to-face, tell a short story that leaves an impression.”


Effective networking, according to communications specialist Christine Heard, means understanding that every conversation is an opportunity. As a former journalist, Heard spent years honing her capacity to understand quickly what new contacts have to offer by encouraging them to open up and share their insights, observations and expertise.

“Face-to-face networking gets us seen,” Heard says. “It hones our active listening and conversation skills and allows us to make personal, memorable connections with new acquaintances. In other words, we become worth remembering.”

But just listening isn’t enough, it’s also important, Heard says, to use information each contact shares to understand how they “fit in” to your existing network.

“Face-to-face networking gets us seen, it hones our active listening and conversation skills and allows us to make personal, memorable connections with new acquaintances.”
– Christine Heard



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Here are seven tips from Heard and Greblo to help make the most of face-to-face opportunities:


Smiling makes you appear competent, trustworthy and approachable, research by Pennsylvania State University and New York University shows. And as Heard points out, it’s simple and free.

Keep an open mind

Pick events that you have a genuine interest in attending and work on the assumption that unexpected opportunities can occur at any time. “People you think you’re unlikely ever to work with may end up being a valuable client or contact,” Heard says.

Be yourself

If you try to be someone you’re not, you will come across as fake and simply repel people, Greblo says. “Be the person who shows up, is present in the room, attentive in conversation, participatory in activities, engaged with people – who wouldn’t want to do business with you?”

Get to the point

Before you attend an event, make sure you set an objective and use it to drive home conversations. “Don’t be afraid to get to the point if you want to connect or share with someone,” says Greblo, who also points out that many people appreciate honesty and transparency in business.

Make personal and business connections

Heard says that the best way to strike up a conversation is often through stories of personal experiences, holidays, and family or hobbies, because these help others to see your personal side. Opening with a non-business anecdote helps to build trust and leaves a lasting impression.

Follow through and follow up

Always follow up on the same day, next day, or even on the way back to the office through professional networking sites. This shows your interest in the conversation was genuine and helps build your credibility because, as Heard points out, “networking only works if it’s followed up”.

Ask questions

Asking well-crafted questions at events gives you the chance to introduce yourself to the entire audience, Heard says, and it demonstrates you understand the topic at hand. “I make it a point to ask at least one question during every Q&A session,” she says. “It gets me noticed, the organisers appreciate my level of engagement, and it gives others something to chat about afterwards.”

2 min

Critical networks: Data delivers first response fast



Critical networks: Data delivers first response fast

Secure, real-time communications are vital to the success of emergency services – they can save lives when disaster strikes.

Over the past decade, mobile broadband communications have become central to the way emergency services across the country respond in a time of crisis.

The land mobile radio systems that once formed the backbone for voice communications have gradually been augmented with mobile broadband, resulting in an extraordinary transformation in the way emergency services mobilise when disaster strikes.

As national general manager for government and public safety and security at Telstra, Alex Stefan has witnessed this transformation brought about by real-time video transmissions, rapid access to a patient’s medical information, and immediate background checks during policing operations.

Underpinning all of these services is a world-leading mobile broadband network technology called LANES, developed by Telstra to ensure highly mobile emergency services operators get the information they need, when they need it most.

Telstra has created world leading network services to support Australia’s emergency services. Find out more.


My name is Alex Stefan, I’m the national general manager for government and public safety and security [at Telstra].

Communication is the lifeblood of all emergency services, from the receipt of the 000 call through to the dispatch to the site.

Historically, in the police and emergency services, the primary method of communication was voice communication using land mobile radio networks, and that’s always been the mainstay of communications for many, many years. And over the last decade since the introduction of mobile broadband in Australia, we’ve seen this extraordinary transformation.

LANES was conceived in Australia by an Australian-owned company, and it won the 2015 World Mobile Congress award for LTE [long-term evolution] innovation.

We can co-locate that spectrum and provide surety of service of that spectrum to be solely and exclusively utilised by that organisation for the purposes of meeting their particular requirements.

Today what we’re able to do – we’re actually able to bring from the field, through the officer, the actual event occurring. [We have] the ability to stream real-time video and imagery from the fire front, be it from a helicopter that’s hovering above, be it from a fire truck or an individual officer.

The police today carry iPads, and they’re able through their iPads to access real-time crime reporting information.

And for ambos, similarly again, they can access through their tablet computers real-time patient information, they can stream ECG [electrocardiogram] information, they can connect back to special medical centres to ask for additional support.

And this has been quite transformational for these organisations that are very highly mobile, which deliver frontline services to the community.

I think it is really unique. I think it – it will fundamentally change the way people perceive and deploy mission-critical communications through mobile broadband into the 21st century.


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2 min

Digital dragons: Asia’s internet giants are rising



Digital dragons: Asia’s internet giants are rising

Discover the five multibillion-dollar digital businesses you’ve never heard of, but need to know all about.

Digital technology is leading to a massive, rapid growth in opportunities for businesses throughout the global economy, and nowhere is this growth faster or more dynamic than in Asia.


These opportunities will only escalate throughout the region due to the diversity of countries, cultures and scope, says Telstra’s head of global enterprise, Andrew Wildblood.

“Technology breaks down many of the borders and barriers between the different cultures, creating great opportunities for Australia,” says Wildblood. “You’ve just got to be respectful of cultures when trying to do business in Asia, and understand it’s not a homogenous region.”

The chief executive of the NSW branch of the Australia China Business Council, James Hudson, says Australian companies should already have an entry strategy to take advantage of rising disposable income and booming demand for Australian goods and services.

“Having an effective online retail presence is becoming an increasingly important component of any entry strategy into the region,” Hudson says.

The first step in any Asian growth strategy should be to understand what is already there, because the next digital giant is just as likely to surface in New Delhi or Shanghai as it is in Silicon Valley.


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Here are the digital dragons that are currently outsmarting, outselling, and effectively outgrowing their global competition.


The Chinese search engine, founded in 2000 by Robin Li, is today worth some $US75 billion ($102 billion) with more than half its revenue generated from mobile platforms.

With (unaudited) profits nearing the $US350 million mark for the last quarter, much credit is due to Baidu’s chief financial officer, Jennifer Li, who also heads up the company’s growing marketing and communications team, as the giant knocks on the door of Google’s global dominance.


China’s Tencent is the mobile-first company responsible for the popular mobile text and voice-messaging service, WeChat. With a market cap of $US200 billion, it is one of the 10 biggest internet companies in the world.

With its diverse portfolio of investments, including social networks, web portals and advertising, Tencent is on par with the likes of Amazon and eBay in retail, and Google in advertising.

JD.com (Jingdong Mall)

E-commerce outlet JD.com has almost doubled its market cap in the 12 months since it listed on the stockmarket, making it one of China’s biggest, if not the biggest, direct sales retailer.

With a model that allows retailers to distribute goods via a same-day or next-day delivery service, this platform is proving incredibly popular and has formed partnerships with some of the region’s biggest brands, such as Japanese fashion retailer Uniqlo.



With a mobile-only strategy and plans to remain private for at least three more years, Flipkart is India’s biggest online retailer, estimated to be worth $US8.7 billion.

The recent acquisition of Appiterate, a New Delhi-based mobile engagement and marketing automation company, will soon see Flipkart execute an integrated targeting strategy for its mobile users.

Daum Kakao

Valued at close to $US6 billion, Daum Kakao is the social networking and gaming giant used by 93 per cent of South Korea’s smartphone owners.

Formed in 2014, when Daum Communications and Kakao merged, Daum Kakao plans to expand its already 140 million-strong app-user base via strategic partnerships in Malaysia, the Philippines and Indonesia.


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